Color

#71234a

#71234a
hex#71234a
rgbrgb(113, 35, 74)
hslhsl(330, 53%, 29%)
oklchoklch(0.389 0.117 353.1)
Closest name: Beet Red (#7e203f)Relative luminance 0.0521

Colors that go with #71234a

Teal, Taupe and Crimson lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#23714a

#712371 · #712323

#4a7123 · #234a71

Split-complementary

Open in tool →

#237123 · #237171

#717123 · #23714a · #232371

Contrast

#71234a as textRatioAAAA largeAAAFix
Aaon white
10.29:1passpasspassPasses AAA — no fix needed.
Aaon black
2.04:1failfailfail
  • AA: use #c54485 as the text (4.54:1)
  • AAA: use #d67aa8 as the text (7.21:1)
  • AA: or shift the background to #adadad (4.58:1)
  • AAA: or shift the background to #d6d6d6 (7.08:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #71234a as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#71234a reads as warm, dark, luxury. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #71234a
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #71234a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/71234a-c49cab-62cb64-2d1f20-f1e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md