Color

#707bdb

#707bdb
hex#707bdb
rgbrgb(112, 123, 219)
hslhsl(234, 60%, 65%)
oklchoklch(0.618 0.144 276.4)
Closest name: Pan Purple (#657aef)Relative luminance 0.2273

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#dbd170

#70b0db · #9b70db

#db707b · #7bdb70

Split-complementary

Open in tool →

#db9b70 · #b0db70

#db70b0 · #dbd170 · #70db9b

Contrast

#707bdb as textRatioAAAA largeAAAFix
Aaon white
3.79:1failpassfail
  • AA: use #606cd7 as the text (4.54:1)
  • AAA: use #3746cd as the text (7.19:1)
  • AA: or shift the background to #1a1a1a (4.6:1)
Aaon black
5.55:1passpassfail
  • AAA: use #8992e1 as the text (7.26:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #707bdb as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#707bdb reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #707bdb
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #707bdb and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/707bdb-9d9cc4-df8a4e-241f2d-e9eef1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md