Color

#7077cd

#7077cd
hex#7077cd
rgbrgb(112, 119, 205)
hslhsl(235, 48%, 62%)
oklchoklch(0.602 0.13 278.2)
Closest name: Flood (#6677bb)Relative luminance 0.2105

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#cdc570

#70a6cd · #9670cd

#cd7077 · #77cd70

Split-complementary

Open in tool →

#cd9670 · #a6cd70

#cd70a6 · #cdc570 · #70cd96

Contrast

#7077cd as textRatioAAAA largeAAAFix
Aaon white
4.03:1failpassfail
  • AA: use #646dc9 as the text (4.59:1)
  • AAA: use #414bb9 as the text (7.16:1)
  • AA: or shift the background to #141414 (4.57:1)
Aaon black
5.21:1passpassfail
  • AAA: use #8a90d6 as the text (7.04:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7077cd as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7077cd reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7077cd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7077cd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7077cd-9e9cc4-df8d4e-241f2d-e9eef1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md