Color

#704348

#704348
hex#704348
rgbrgb(112, 67, 72)
hslhsl(353, 25%, 35%)
oklchoklch(0.437 0.063 12.8)
Closest name: Brunette (#664238)Relative luminance 0.0793

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#43706a

#70435e · #705443

#487043 · #434870

Split-complementary

Open in tool →

#437054 · #435e70

#5e7043 · #43706a · #544370

Contrast

#704348 as textRatioAAAA largeAAAFix
Aaon white
8.12:1passpasspassPasses AAA — no fix needed.
Aaon black
2.59:1failfailfail
  • AA: use #a1636a as the text (4.51:1)
  • AAA: use #b8898f as the text (7.01:1)
  • AA: or shift the background to #c2c2c2 (4.56:1)
  • AAA: or shift the background to #f0f0f0 (7.13:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #704348 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#704348 reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #704348
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #704348 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/704348-c49c9c-62cb8c-2d241f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md