Color
#70408c
#70408crgb(112, 64, 140)hsl(278, 37%, 40%)oklch(0.463 0.128 311.6)Colors that go with #70408c
Crimson, Denim and Midnight Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Crimson #dc143c
shippedCrimson is paired with #70408c in 5 real palettes, including Wells Fargo's brand system and Lenovo's brand system, as the lead colour.
Denim #1560bd
shippedDesigners have shipped Denim with #70408c: 5 real palettes, including Hinge's brand system and Slack's brand system, as the accent.
Midnight Blue #191970
shipped6 real palettes, including Kraken's brand system and Lufthansa's brand system put Midnight Blue beside #70408c, as the lead colour.
Royal Blue #4169e1
shippedRoyal Blue is paired with #70408c in 4 real palettes, including Wayfair's brand system and Stripe's brand system, as the supporting colour.
Tomato #ff6347
shipped4 real palettes, including Golden Hour and GitLab's brand system put Tomato beside #70408c, as the supporting colour.
Dark Olive Green #556b2f
complementaryDark Olive Green sits directly opposite #70408c on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Teal #008080
split-complementshippedTeal is a split-complement of #70408c: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #70408c: softer than #000 and cool enough to feel like part of the same palette.
Real palettes that use #70408c
Tints & shades
Harmonies
Contrast
| #70408c as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 7.5:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 2.8:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #70408c as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#70408c reads as cool, modern. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #70408c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/70408c-ba9cc4-bbcb62-2d1f2c-ebe9f1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md