Color
#70387a
#70387argb(112, 56, 122)hsl(291, 37%, 35%)oklch(0.44 0.121 321.4)Colors that go with #70387a
Charcoal, Taupe and Sea Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #70387a: softer than #000 and cool enough to feel like part of the same palette.
Taupe #483c32
shippedTaupe is paired with #70387a in 4 real palettes, including Datadog's brand system and Superhuman's brand system, as that palette's text colour.
Sea Green #2e8b57
complementarySea Green sits directly opposite #70387a on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Denim #1560bd
shippedDesigners have shipped Denim with #70387a: 3 real palettes, including Hinge's brand system and Slack's brand system, as the accent.
Royal Blue #4169e1
shippedRoyal Blue is paired with #70387a in 3 real palettes, including Wayfair's brand system and Console Light, as the supporting colour.
Teal #008080
split-complementTeal is a split-complement of #70387a: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Dark Olive Green #556b2f
split-complementDark Olive Green is a split-complement of #70387a: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Copper #b87333
shippedDesigners have shipped Copper with #70387a: two real palettes: Bramble and Dusk, as the supporting colour.
Real palettes that use #70387a
Tints & shades
Harmonies
Contrast
| #70387a as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 8.28:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 2.54:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #70387a as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#70387a reads as cool, modern. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #70387a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/70387a-bf9fc1-a4cb62-2d1f29-ece9f1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md