Color
#702d9f
#702d9frgb(112, 45, 159)hsl(275, 56%, 40%)oklch(0.45 0.177 307.6)Colors that go with #702d9f
Denim, Olive Green and Charcoal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Denim #1560bd
shippedDesigners have shipped Denim with #702d9f: 4 real palettes, including Slack's brand system and Linkedin's brand system, as the lead colour.
Olive Green #808000
complementaryOlive Green sits directly opposite #702d9f on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #702d9f: softer than #000 and cool enough to feel like part of the same palette.
Crimson #dc143c
shippedCrimson is paired with #702d9f in 3 real palettes, including Wells Fargo's brand system and Gemstone, as the lead colour.
Tomato #ff6347
shipped3 real palettes, including GitLab's brand system and FedEx's brand system put Tomato beside #702d9f, as the lead colour.
Teal #008080
triadicshippedTeal completes a triad with #702d9f — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Sea Green #2e8b57
split-complementSea Green is a split-complement of #702d9f: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Blue Violet #8a2be2
shippedBlue Violet is paired with #702d9f in two real palettes: Twitch's brand system and Taco Bell's brand system, as the lead colour.
Real palettes that use #702d9f
Tints & shades
Harmonies
Contrast
| #702d9f as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 8.19:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 2.56:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #702d9f as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#702d9f reads as cool, modern. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #702d9f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/702d9f-b89cc4-c0cb62-2d1f2d-eae9f1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md