Color

#702cdd

#702cdd
hex#702cdd
rgbrgb(112, 44, 221)
hslhsl(263, 72%, 52%)
oklchoklch(0.501 0.242 292.7)
Closest name: Hokkaido Lavender (#7736d9)Relative luminance 0.1047

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#99dd2c

#2c41dd · #c82cdd

#dd702c · #2cdd70

Split-complementary

Open in tool →

#ddc82c · #41dd2c

#dd2c41 · #99dd2c · #2cddc8

Contrast

#702cdd as textRatioAAAA largeAAAFix
Aaon white
6.79:1passpassfail
  • AAA: use #6d28dc as the text (7.03:1)
Aaon black
3.09:1failpassfail
  • AA: use #8e58e4 as the text (4.67:1)
  • AAA: use #ac84eb as the text (7.25:1)
  • AA: or shift the background to #d4d4d4 (4.58:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #702cdd as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#702cdd reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #702cdd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #702cdd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/702cdd-b09cc4-dfd04e-2b1f2d-e9eaf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md