Color

#7012fd

#7012fd
hex#7012fd
rgbrgb(112, 18, 253)
hslhsl(264, 98%, 53%)
oklchoklch(0.516 0.287 288.6)
Closest name: Electric Indigo (#6600ff)Relative luminance 0.1097

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#9ffd12

#1229fd · #e512fd

#fd7012 · #12fd70

Split-complementary

Open in tool →

#fde512 · #29fd12

#fd1229 · #9ffd12 · #12fde5

Contrast

#7012fd as textRatioAAAA largeAAAFix
Aaon white
6.58:1passpassfail
  • AAA: use #6703fc as the text (7.01:1)
Aaon black
3.19:1failpassfail
  • AA: use #9149fd as the text (4.58:1)
  • AAA: use #b07cfe as the text (7.16:1)
  • AA: or shift the background to #d6d6d6 (4.52:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7012fd as the background.

Brands using this color

Fonts for this mood

#7012fd reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7012fd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7012fd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7012fd-b19cc4-dfd34e-2b1f2d-e9eaf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md