# #7012fd

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#7012fd`
- RGB: rgb(112, 18, 253)
- HSL: hsl(264, 98%, 53%)
- OKLCH: oklch(0.516 0.287 288.6)
- Relative luminance: 0.1097
- Nearest named color: Electric Indigo (#6600ff, Δ 2.174) — https://brandsweets.com/colors/electric-indigo
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/7012fd

## Tints & shades

- Tints (toward white): #7f2bfd, #8b3ffd, #9a58fd, #a76dfe, #b686fe, #c29afe, #d1b3fe, #ddc7fe, #ede1ff, #f9f5ff
- Shades (toward black): #6202f2, #5802d9, #4e02c0, #4402a7, #3b0192, #310179, #270160, #1d0147, #12002d, #080014

## Harmonies

- Complementary: #9ffd12
- Analogous: #1229fd, #e512fd
- Triadic: #fd7012, #12fd70
- Split-complementary: #fde512, #29fd12
- Tetradic: #fd1229, #9ffd12, #12fde5

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 6.58:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #6703fc (7.01:1)
- On black (#000000): 3.19:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #9149fd (4.58:1); AA: background → #d6d6d6 (4.52:1); AAA: text → #b07cfe (7.16:1)

## Brands using this color

- **ClickUp** — primary #7612fa (Δ 1.306) — https://brandsweets.com/colors/brands/clickup-com
- **ClickUp** — accent #7612fa (Δ 1.306) — https://brandsweets.com/colors/brands/clickup-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/7012fd-b19cc4-dfd34e-2b1f2d-e9eaf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#7012fd" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.