Color

#700a8f

#700a8f
hex#700a8f
rgbrgb(112, 10, 143)
hslhsl(286, 87%, 30%)
oklchoklch(0.41 0.194 315.5)
Closest name: Ultraberry (#770088)Relative luminance 0.0564

Colors that go with #700a8f

Forest Green, Charcoal and Crimson lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#298f0a

#2d0a8f · #8f0a6c

#8f700a · #0a8f70

Split-complementary

Open in tool →

#6c8f0a · #0a8f2d

#8f2d0a · #298f0a · #0a6c8f

Contrast

#700a8f as textRatioAAAA largeAAAFix
Aaon white
9.86:1passpasspassPasses AAA — no fix needed.
Aaon black
2.13:1failfailfail
  • AA: use #bd1aef as the text (4.56:1)
  • AAA: use #d56bf5 as the text (7.25:1)
  • AA: or shift the background to #b0b0b0 (4.55:1)
  • AAA: or shift the background to #dbdbdb (7.12:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #700a8f as the background.

Brands using this color

Fonts for this mood

#700a8f reads as cool, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #700a8f
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #700a8f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/700a8f-bd9fc1-adcb62-2d1f2a-ece9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md