Color

#697ef7

#697ef7
hex#697ef7
rgbrgb(105, 126, 247)
hslhsl(231, 90%, 69%)
oklchoklch(0.637 0.181 272.8)
Closest name: Pan Purple (#657aef)Relative luminance 0.2464

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#f7e269

#69c5f7 · #9b69f7

#f7697e · #7ef769

Split-complementary

Open in tool →

#f79b69 · #c5f769

#f769c5 · #f7e269 · #69f79b

Contrast

#697ef7 as textRatioAAAA largeAAAFix
Aaon white
3.54:1failpassfail
  • AA: use #4c65f6 as the text (4.67:1)
  • AAA: use #1b3cf3 as the text (7.03:1)
  • AA: or shift the background to #212121 (4.55:1)
Aaon black
5.93:1passpassfail
  • AAA: use #7c8ff8 as the text (7.14:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #697ef7 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#697ef7 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #697ef7
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #697ef7 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/697ef7-9c9ec4-df834e-231f2d-e9eef1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md