Color

#697eb0

#697eb0
hex#697eb0
rgbrgb(105, 126, 176)
hslhsl(222, 31%, 55%)
oklchoklch(0.597 0.081 266.5)
Closest name: Flood (#6677bb)Relative luminance 0.2106

Colors that go with #697eb0

Charcoal, Copper and Sea Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#b09a69

#69a2b0 · #7769b0

#b0697e · #7eb069

Split-complementary

Open in tool →

#b07769 · #a2b069

#b069a2 · #b09a69 · #69b077

Contrast

#697eb0 as textRatioAAAA largeAAAFix
Aaon white
4.03:1failpassfail
  • AA: use #5f75ab as the text (4.55:1)
  • AAA: use #455782 as the text (7.15:1)
  • AA: or shift the background to #141414 (4.57:1)
Aaon black
5.21:1passpassfail
  • AAA: use #8395be as the text (7.01:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #697eb0 as the background.

Brands using this color

mcpConnect your agent — build around #697eb0
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #697eb0 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/697eb0-9ca3c4-df6e4e-211f2d-e9eff1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md