Color

#697dfc

#697dfc
hex#697dfc
rgbrgb(105, 125, 252)
hslhsl(232, 96%, 70%)
oklchoklch(0.639 0.189 273.2)
Closest name: Pan Purple (#657aef)Relative luminance 0.247

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#fce869

#69c6fc · #9f69fc

#fc697d · #7dfc69

Split-complementary

Open in tool →

#fc9f69 · #c6fc69

#fc69c6 · #fce869 · #69fc9f

Contrast

#697dfc as textRatioAAAA largeAAAFix
Aaon white
3.54:1failpassfail
  • AA: use #4b63fb as the text (4.69:1)
  • AAA: use #1937fa as the text (7.07:1)
  • AA: or shift the background to #212121 (4.55:1)
Aaon black
5.94:1passpassfail
  • AAA: use #7d8efc as the text (7.15:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #697dfc as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#697dfc reads as cool, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #697dfc
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #697dfc and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/697dfc-9c9dc4-df864e-231f2d-e9eef1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md