#fc697d as text	Ratio	AA	AA large	AAA	Fix
Aaon white	2.82:1	fail	fail	fail	AA: use #eb0523 as the text (4.59:1) AAA: use #b4041b as the text (7.06:1) AA: or shift the background to #303030 (4.69:1) AAA: or shift the background to #0a0a0a (7.03:1)
Aaon black	7.46:1	pass	pass	pass	Passes AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #fc697d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

1e40af 111827 fb7185 ffffff

Cobalt Pop

Open in tool →

One deep cobalt and one hot pink on white — a two-accent system for launches and campaign pages that need punch.

Bold Cool Vivid Modern

Fonts for this mood

#fc697d reads as warm, vivid, light. The font library is tagged with the same vocabulary:

Warm fonts →Playful fonts →Bold fonts →Friendly fonts →Clean fonts →

mcpConnect your agent — build around #fc697d

live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp

claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp

try this prompt

›analyze #fc697d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/fc697d-c49c9d-62cb8a-2d231f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md