Color

#697cd8

#697cd8
hex#697cd8
rgbrgb(105, 124, 216)
hslhsl(230, 59%, 63%)
oklchoklch(0.614 0.141 272.8)
Closest name: Blue Jay (#5588dd)Relative luminance 0.2238

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#d8c669

#69b3d8 · #8e69d8

#d8697c · #7cd869

Split-complementary

Open in tool →

#d88e69 · #b3d869

#d869b3 · #d8c669 · #69d88e

Contrast

#697cd8 as textRatioAAAA largeAAAFix
Aaon white
3.84:1failpassfail
  • AA: use #596dd4 as the text (4.6:1)
  • AAA: use #334cc7 as the text (7:1)
  • AA: or shift the background to #1a1a1a (4.54:1)
Aaon black
5.48:1passpassfail
  • AAA: use #8191df as the text (7.05:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #697cd8 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#697cd8 reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #697cd8
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #697cd8 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/697cd8-9c9ec4-df814e-231f2d-e9eef1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md