Color

#697bd3

#697bd3
hex#697bd3
rgbrgb(105, 123, 211)
hslhsl(230, 55%, 62%)
oklchoklch(0.609 0.135 273.1)
Closest name: Flood (#6677bb)Relative luminance 0.2187

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#d3c269

#69b0d3 · #8c69d3

#d3697b · #7bd369

Split-complementary

Open in tool →

#d38c69 · #b0d369

#d369b0 · #d3c269 · #69d38c

Contrast

#697bd3 as textRatioAAAA largeAAAFix
Aaon white
3.91:1failpassfail
  • AA: use #596dcf as the text (4.65:1)
  • AAA: use #374ebe as the text (7.01:1)
  • AA: or shift the background to #171717 (4.59:1)
Aaon black
5.37:1passpassfail
  • AAA: use #8493db as the text (7.18:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #697bd3 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#697bd3 reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #697bd3
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #697bd3 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/697bd3-9c9ec4-df814e-231f2d-e9eef1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md