Color

#697bce

#697bce
hex#697bce
rgbrgb(105, 123, 206)
hslhsl(229, 51%, 61%)
oklchoklch(0.606 0.128 272.8)
Closest name: Flood (#6677bb)Relative luminance 0.2163

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#cebc69

#69aece · #8969ce

#ce697b · #7bce69

Split-complementary

Open in tool →

#ce8969 · #aece69

#ce69ae · #cebc69 · #69ce89

Contrast

#697bce as textRatioAAAA largeAAAFix
Aaon white
3.94:1failpassfail
  • AA: use #596ec9 as the text (4.67:1)
  • AAA: use #394fb1 as the text (7.17:1)
  • AA: or shift the background to #171717 (4.55:1)
Aaon black
5.33:1passpassfail
  • AAA: use #8493d7 as the text (7.14:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #697bce as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#697bce reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #697bce
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #697bce and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/697bce-9c9fc4-df7e4e-231f2d-e9eef1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md