Color

#697ab5

#697ab5
hex#697ab5
rgbrgb(105, 122, 181)
hslhsl(227, 34%, 56%)
oklchoklch(0.591 0.093 271.1)
Closest name: Flood (#6677bb)Relative luminance 0.2026

Colors that go with #697ab5

Charcoal, Copper and Sea Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#b5a469

#699fb5 · #7e69b5

#b56979 · #79b569

Split-complementary

Open in tool →

#b57e69 · #9fb569

#b5699f · #b5a469 · #69b57e

Contrast

#697ab5 as textRatioAAAA largeAAAFix
Aaon white
4.16:1failpassfail
  • AA: use #6273b2 as the text (4.55:1)
  • AAA: use #45548c as the text (7.24:1)
  • AA: or shift the background to #121212 (4.51:1)
Aaon black
5.05:1passpassfail
  • AAA: use #8795c4 as the text (7.13:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #697ab5 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #697ab5
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #697ab5 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/697ab5-9ca0c4-df7a4e-221f2d-e9eff1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md