brandsweets

Color

#697ab0

#697ab0
hex#697ab0
rgbrgb(105, 122, 176)
hslhsl(226, 31%, 55%)
oklchoklch(0.588 0.086 270.3)
Closest name: Flood (#6677bb)Relative luminance 0.2006
CoolMuted
Open in palette toolCheck contrast

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →
697ab0b09f69

#b09f69

Analogous

Open in tool →
697ab0699db07c69b0

#699db0 · #7c69b0

Triadic

Open in tool →
697ab0b0697979b069

#b06979 · #79b069

Split-complementary

Open in tool →
697ab0b07c699db069

#b07c69 · #9db069

Tetradic

Open in tool →
697ab0b0699db09f6969b07c

#b0699d · #b09f69 · #69b07c

Contrast

#697ab0 as textRatioAAAA largeAAAFix
Aaon white
4.19:1failpassfail
  • AA: use #6273ac as the text (4.6:1)
  • AAA: use #465586 as the text (7.23:1)
  • AA: or shift the background to #0f0f0f (4.57:1)
Aaon black
5.01:1passpassfail
  • AAA: use #8794c0 as the text (7.03:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #697ab0 as the background.

Brands using this color

mcpConnect your agent — build around #697ab0
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

›analyze #697ab0 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/697ab0-9ca1c4-df774e-221f2d-e9eff1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md