Color

#697a96

#697a96
hex#697a96
rgbrgb(105, 122, 150)
hslhsl(217, 18%, 50%)
oklchoklch(0.576 0.048 260.3)
Closest name: Bay View (#6a819e)Relative luminance 0.1912

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#968569

#699196 · #6e6996

#96697a · #7a9669

Split-complementary

Open in tool →

#966e69 · #919669

#966991 · #968569 · #69966e

Contrast

#697a96 as textRatioAAAA largeAAAFix
Aaon white
4.35:1failpassfail
  • AA: use #647590 as the text (4.68:1)
  • AAA: use #4b586c as the text (7.21:1)
  • AA: or shift the background to #0a0a0a (4.55:1)
Aaon black
4.82:1passpassfail
  • AAA: use #8a97ad as the text (7.11:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #697a96 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #697a96
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #697a96 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/697a96-9ca7c4-df624e-201f2d-e9f0f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md