Farmers Market
Open in tool →Tomato, leaf and honey — the three colors of a produce stand, warm enough to make anything look fresh.
Color
#697a24
#697a24
hex
#697a24rgb
rgb(105, 122, 36)hsl
hsl(72, 54%, 31%)oklch
oklch(0.548 0.112 119.9)Closest name: Enchanted Forest (#5c821a)Relative luminance 0.1705
Colors that go with #697a24
Charcoal, Blue Violet and Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #697a24: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Blue Violet #8a2be2
complementaryshippedBlue Violet sits directly opposite #697a24 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Blue #0000ff
shipped4 real palettes, including Kia's brand system and Warp's brand system put Blue beside #697a24, as the accent.
Champagne #f7e7ce
shipped5 real palettes, including Forest Floor and Bramble put Champagne beside #697a24, as that palette's text colour.
Copper #b87333
shippedDesigners have shipped Copper with #697a24: 4 real palettes, including Wellness and Clay & Linen, as the supporting colour.
Crimson #dc143c
shippedCrimson is paired with #697a24 in 4 real palettes, including Five Guys's brand system and Netflix's brand system, as the supporting colour.
Denim #1560bd
shippedDesigners have shipped Denim with #697a24: 5 real palettes, including Intel's brand system and Jack Daniel's's brand system, as the supporting colour.
Royal Blue #4169e1
split-complementshippedRoyal Blue is a split-complement of #697a24: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Real palettes that use #697a24
Tints & shades
Harmonies
Contrast
| #697a24 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 4.76:1 | pass | pass | fail |
|
Aaon black | 4.41:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #697a24 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
mcpConnect your agent — build around #697a24
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #697a24 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/697a24-b5bea2-4e77df-242d1f-f1efe9?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md