Color

#697449

#697449
hex#697449
rgbrgb(105, 116, 73)
hslhsl(75, 23%, 37%)
oklchoklch(0.538 0.064 120.3)
Closest name: Crocodile Style (#767437)Relative luminance 0.1598

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#534974

#746949 · #537449

#496974 · #744969

Split-complementary

Open in tool →

#495374 · #694974

#497469 · #534974 · #744953

Contrast

#697449 as textRatioAAAA largeAAAFix
Aaon white
5.01:1passpassfail
  • AAA: use #525b39 as the text (7.21:1)
Aaon black
4.2:1failpassfail
  • AA: use #6f7a4d as the text (4.57:1)
  • AAA: use #8e9d62 as the text (7.15:1)
  • AA: or shift the background to #f5f5f5 (4.59:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #697449 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #697449
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #697449 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/697449-b4bea2-4e70df-242d1f-f1efe9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md