Gallery
Open in tool →Near-monochrome with one burnt-orange highlight — an art director's default because it never competes with the work.
Color
#697377
#697377
hex
#697377rgb
rgb(105, 115, 119)hsl
hsl(197, 6%, 44%)oklch
oklch(0.548 0.014 223.7)Closest name: Batman (#656e72)Relative luminance 0.166
Colors that go with #697377
Charcoal, Blush Pink and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black that reads cleanly against #697377 without the hard edge of pure #000.
Blush Pink #e8b4b8
shippedBlush Pink is paired with #697377 in 4 real palettes, including Graphite Mono and Rain Garden, as the accent — a combination designers have actually shipped, not a computed rotation.
Champagne #f7e7ce
shippedChampagne is paired with #697377 in 7 real palettes, including Forest Floor and Coffee Bar, as the text colour against it — a combination designers have actually shipped, not a computed rotation.
Cobalt Blue #0047ab
shippedCobalt Blue is paired with #697377 in 4 real palettes, including Ink & Paper and Fintech Trust, as the accent — a combination designers have actually shipped, not a computed rotation.
Copper #b87333
shippedCopper is paired with #697377 in 7 real palettes, including Riverbed and Wellness, as the accent — a combination designers have actually shipped, not a computed rotation.
Crimson #dc143c
shippedCrimson is paired with #697377 in 6 real palettes, including Retro Pop and Redfin's brand system, as the lead colour — a combination designers have actually shipped, not a computed rotation.
Denim #1560bd
shippedDenim is paired with #697377 in 10 real palettes, including Campus and The New York Times's brand system, as the lead colour — a combination designers have actually shipped, not a computed rotation.
Firebrick #b22222
shippedFirebrick is paired with #697377 in 4 real palettes, including Newsprint and Wendy's's brand system, as the lead colour — a combination designers have actually shipped, not a computed rotation.
Real palettes that use #697377
Tints & shades
Harmonies
Contrast
| #697377 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 4.86:1 | pass | pass | fail |
|
Aaon black | 4.32:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #697377 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
Ink & Paper
Open in tool →Two greys and one ink-blue link color: the palette of a well-set book page.
Graphite
Open in tool →A greyscale system with a single amber — the accent does all the work, so allow one per screen.
Indigo SaaS
Open in tool →The dependable indigo-and-emerald B2B pairing: indigo for primary actions, emerald reserved for success states.
Fonts for this mood
#697377 reads as neutral, minimal. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #697377
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #697377 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/697377-a2beb0-c859d4-1f2d2b-eaf1e9?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md