Color

#6972ab

#6972ab
hex#6972ab
rgbrgb(105, 114, 171)
hslhsl(232, 28%, 54%)
oklchoklch(0.568 0.089 276.3)
Closest name: Loch Ness (#5f6db0)Relative luminance 0.1798

Colors that go with #6972ab

Charcoal, Copper and Sea Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#aba269

#6992ab · #8169ab

#ab6972 · #72ab69

Split-complementary

Open in tool →

#ab8169 · #92ab69

#ab6992 · #aba269 · #69ab81

Contrast

#6972ab as textRatioAAAA largeAAAFix
Aaon white
4.57:1passpassfail
  • AAA: use #4d5589 as the text (7.06:1)
Aaon black
4.6:1passpassfail
  • AAA: use #8d93bf as the text (7.06:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #6972ab as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #6972ab
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #6972ab and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/6972ab-9c9dc4-df864e-231f2d-e9eef1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md