Color

#697096

#697096
hex#697096
rgbrgb(105, 112, 150)
hslhsl(231, 18%, 50%)
oklchoklch(0.554 0.06 276.2)
Closest name: Bureaucracy (#746c8f)Relative luminance 0.1679

Colors that go with #697096

Charcoal, Sea Green and Dark Olive Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #697096

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#969069

#698696 · #796996

#96696f · #6f9669

Split-complementary

Open in tool →

#967969 · #869669

#966986 · #969069 · #699679

Contrast

#697096 as textRatioAAAA largeAAAFix
Aaon white
4.82:1passpassfail
  • AAA: use #525775 as the text (7.05:1)
Aaon black
4.36:1failpassfail
  • AA: use #6c7299 as the text (4.5:1)
  • AAA: use #9095b2 as the text (7.13:1)
  • AA: or shift the background to #fafafa (4.62:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #697096 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #697096
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #697096 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/697096-9c9ec4-df834e-231f2d-e9eef1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md