Color

#696754

#696754
hex#696754
rgbrgb(105, 103, 84)
hslhsl(54, 11%, 37%)
oklchoklch(0.51 0.029 102.4)
Closest name: Italian Basil (#5f6957)Relative luminance 0.1334

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#545669

#695c54 · #606954

#546967 · #675469

Split-complementary

Open in tool →

#546069 · #5c5469

#54695c · #545669 · #695460

Contrast

#696754 as textRatioAAAA largeAAAFix
Aaon white
5.72:1passpassfail
  • AAA: use #5b5949 as the text (7.07:1)
Aaon black
3.67:1failpassfail
  • AA: use #7a7762 as the text (4.64:1)
  • AAA: use #999680 as the text (7.03:1)
  • AA: or shift the background to #e6e6e6 (4.59:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #696754 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#696754 reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #696754
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #696754 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/696754-bebea2-4ea2df-292d1f-f1ede9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md