Magazine Ochre
Open in tool →Ochre and walnut on unbleached stock, with teal as the counterpoint — a features-section palette with some heat in it.
Color
#69604f
#69604f
hex
#69604frgb
rgb(105, 96, 79)hsl
hsl(39, 14%, 36%)oklch
oklch(0.493 0.028 83.3)Closest name: Black Forest (#5e6354)Relative luminance 0.1193
Colors that go with #69604f
Charcoal, Champagne and Copper lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black that reads cleanly against #69604f without the hard edge of pure #000.
Champagne #f7e7ce
shipped6 real palettes, including BrandSweets's brand system and Darkroom put Champagne beside #69604f.
Copper #b87333
shippedDesigners have shipped Copper with #69604f: 6 real palettes, including Clay & Linen and Desert Road, as the lead colour.
Crimson #dc143c
shippedCrimson is paired with #69604f in 4 real palettes, including Gemstone and Five Guys's brand system, as the accent.
Denim #1560bd
shippedDesigners have shipped Denim with #69604f: 7 real palettes, including HP's brand system and Campus, as the accent.
Goldenrod #daa520
shippedGoldenrod shows up next to #69604f in 5 real palettes, including Harvest and Fireside, as the accent.
Medium Sea Green #3cb371
shippedMedium Sea Green is paired with #69604f in 4 real palettes, including Undergrowth and Console Light, as the lead colour.
Peru #cd853f
shipped4 real palettes, including Coffee Bar and Woodsmoke put Peru beside #69604f, as the lead colour.
Real palettes that use #69604f
Tints & shades
Harmonies
Contrast
| #69604f as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 6.2:1 | pass | pass | fail |
|
Aaon black | 3.39:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #69604f as the background.
Brands using this color
Palettes built around it
Fonts for this mood
#69604f reads as warm, muted, editorial. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #69604f
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #69604f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/69604f-c4ba9c-62b9cb-2c2d1f-f1ebe9?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md