Color

#694d30

#694d30
hex#694d30
rgbrgb(105, 77, 48)
hslhsl(31, 37%, 30%)
oklchoklch(0.443 0.057 66.4)
Closest name: Black Power (#654b37)Relative luminance 0.0852

Colors that go with #694d30

Champagne, Charcoal and Copper lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#304c69

#693130 · #686930

#30694d · #4d3069

Split-complementary

Open in tool →

#306869 · #313069

#306931 · #304c69 · #693068

Contrast

#694d30 as textRatioAAAA largeAAAFix
Aaon white
7.76:1passpasspassPasses AAA — no fix needed.
Aaon black
2.7:1failfailfail
  • AA: use #966f45 as the text (4.66:1)
  • AAA: use #b78e62 as the text (7.06:1)
  • AA: or shift the background to #c7c7c7 (4.59:1)
  • AAA: or shift the background to #f5f5f5 (7.12:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #694d30 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#694d30 reads as warm, dark, luxury. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #694d30
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #694d30 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/694d30-c4b59c-62c7cb-2d2c1f-f1eae9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md