Color
#69398e
#69398ergb(105, 57, 142)hsl(274, 43%, 39%)oklch(0.445 0.139 307.8)Colors that go with #69398e
Charcoal, Crimson and Denim lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #69398e: softer than #000 and cool enough to feel like part of the same palette.
Crimson #dc143c
shippedCrimson is paired with #69398e in 4 real palettes, including Wells Fargo's brand system and Lenovo's brand system, as the lead colour.
Denim #1560bd
shippedDesigners have shipped Denim with #69398e: 4 real palettes, including Slack's brand system and Hinge's brand system, as the lead colour.
Tomato #ff6347
shipped5 real palettes, including FedEx's brand system and Golden Hour put Tomato beside #69398e, as the supporting colour.
Dark Olive Green #556b2f
complementaryDark Olive Green sits directly opposite #69398e on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Midnight Blue #191970
shipped3 real palettes, including Kraken's brand system and First Snow put Midnight Blue beside #69398e, as the lead colour.
Taupe #483c32
shippedTaupe is paired with #69398e in 3 real palettes, including Datadog's brand system and Superhuman's brand system, as that palette's text colour.
Teal #008080
triadicshippedTeal completes a triad with #69398e — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Real palettes that use #69398e
Tints & shades
Harmonies
Contrast
| #69398e as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 8.15:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 2.58:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #69398e as the background.
Brands using this color
Fonts for this mood
#69398e reads as cool, modern. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #69398e and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/69398e-b79cc4-c2cb62-2d1f2d-eae9f1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md