# #69398e

A color — cool, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#69398e`
- RGB: rgb(105, 57, 142)
- HSL: hsl(274, 43%, 39%)
- OKLCH: oklch(0.445 0.139 307.8)
- Relative luminance: 0.0788
- Nearest named color: rebeccapurple (#663399, Δ 2.441) — https://brandsweets.com/colors/rebeccapurple
- Moods: cool, modern
- Page: https://brandsweets.com/colors/69398e

## Tints & shades

- Tints (toward white): #7941a4, #894cb8, #9862c0, #a678c9, #b48ed2, #c1a0d9, #cfb6e2, #ddcceb, #ece2f3, #faf8fc
- Shades (toward black): #613483, #562f75, #4e2a6a, #43245b, #3b2050, #311a42, #281637, #1e1028, #160c1d, #0b060f

## Harmonies

- Complementary: #5e8e39
- Analogous: #3e398e, #8e3989
- Triadic: #8e6939, #398e69
- Split-complementary: #898e39, #398e3e
- Tetradic: #8e3e39, #5e8e39, #39898e

## Colors that go with #69398e

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #69398e: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Harbour (https://brandsweets.com/palettes/cool#harbour), dbt Labs (https://brandsweets.com/colors/brands/getdbt-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [pool] — Crimson is paired with #69398e in 4 real palettes, including Wells Fargo's brand system and Lenovo's brand system, as the lead colour. Seen in: Wells Fargo (https://brandsweets.com/colors/brands/wellsfargo-com), Lenovo (https://brandsweets.com/colors/brands/lenovo-com), Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Gemstone (https://brandsweets.com/palettes/vivid#gemstone). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #69398e: 4 real palettes, including Slack's brand system and Hinge's brand system, as the lead colour. Seen in: Slack (https://brandsweets.com/colors/brands/slack-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), HP (https://brandsweets.com/colors/brands/hp-com), Linkedin (https://brandsweets.com/colors/brands/linkedin-com). — https://brandsweets.com/colors/denim
- **Tomato** #ff6347 [pool] — 5 real palettes, including FedEx's brand system and Golden Hour put Tomato beside #69398e, as the supporting colour. Seen in: FedEx (https://brandsweets.com/colors/brands/fedex-com), Golden Hour (https://brandsweets.com/palettes/warm#golden-hour), GitLab (https://brandsweets.com/colors/brands/gitlab), dbt Labs (https://brandsweets.com/colors/brands/getdbt-com). — https://brandsweets.com/colors/tomato
- **Dark Olive Green** #556b2f [harmony: complementary] — Dark Olive Green sits directly opposite #69398e on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/darkolivegreen
- **Midnight Blue** #191970 [pool] — 3 real palettes, including Kraken's brand system and First Snow put Midnight Blue beside #69398e, as the lead colour. Seen in: Kraken (https://brandsweets.com/colors/brands/kraken-com), First Snow (https://brandsweets.com/palettes/cool#first-snow), Microsoft (https://brandsweets.com/colors/brands/microsoft-com). — https://brandsweets.com/colors/midnightblue
- **Taupe** #483c32 [pool] — Taupe is paired with #69398e in 3 real palettes, including Datadog's brand system and Superhuman's brand system, as that palette's text colour. Seen in: Datadog (https://brandsweets.com/colors/brands/datadoghq-com), Superhuman (https://brandsweets.com/colors/brands/superhuman-com), Dusk (https://brandsweets.com/palettes/cool#dusk). — https://brandsweets.com/colors/taupe
- **Teal** #008080 [harmony, pool: triadic] — Teal completes a triad with #69398e — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Sapphire & Gold (https://brandsweets.com/palettes/luxury#sapphire-and-gold). — https://brandsweets.com/colors/teal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 8.15:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.58:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #955fbf (4.67:1); AA: background → #c2c2c2 (4.58:1); AAA: text → #b087cf (7.21:1); AAA: background → #f0f0f0 (7.15:1)

## Brands using this color

- **Ledger** — secondary #6a3794 (Δ 1.117) — https://brandsweets.com/colors/brands/ledger-com

## Fonts for this mood

- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/69398e-b79cc4-c2cb62-2d1f2d-eae9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#69398e" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.