Color

#690ffa

#690ffa
hex#690ffa
rgbrgb(105, 15, 250)
hslhsl(263, 96%, 52%)
oklchoklch(0.505 0.285 286.8)
Closest name: Electric Indigo (#6600ff)Relative luminance 0.1025

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#a0fa0f

#0f2bfa · #df0ffa

#fa690f · #0ffa69

Split-complementary

Open in tool →

#fadf0f · #2bfa0f

#fa0f2b · #a0fa0f · #0ffadf

Contrast

#690ffa as textRatioAAAA largeAAAFix
Aaon white
6.89:1passpassfail
  • AAA: use #660afa as the text (7.03:1)
Aaon black
3.05:1failpassfail
  • AA: use #8f4bfb as the text (4.57:1)
  • AAA: use #ae7dfc as the text (7.14:1)
  • AA: or shift the background to #d1d1d1 (4.51:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #690ffa as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#690ffa reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #690ffa
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #690ffa and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/690ffa-b09cc4-dfd04e-2b1f2d-e9eaf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md