Color
#678973
#678973rgb(103, 137, 115)hsl(141, 14%, 47%)oklch(0.598 0.051 156.2)Colors that go with #678973
Charcoal, Champagne and Copper lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #678973: softer than #000 and cool enough to feel like part of the same palette.
Champagne #f7e7ce
shipped5 real palettes, including Forest Floor and Woodsmoke put Champagne beside #678973, as that palette's text colour.
Copper #b87333
shippedDesigners have shipped Copper with #678973: 6 real palettes, including Wellness and Clean Beauty, as the supporting colour.
Crimson #dc143c
shippedCrimson is paired with #678973 in 7 real palettes, including Five Guys's brand system and Netflix's brand system, as the supporting colour.
Denim #1560bd
shippedDesigners have shipped Denim with #678973: 7 real palettes, including Intel's brand system and Jack Daniel's's brand system, as the supporting colour.
Goldenrod #daa520
shippedGoldenrod shows up next to #678973 in 5 real palettes, including Noir Beauty and Ledger Dark, as the lead colour.
Midnight Blue #191970
shipped5 real palettes, including Paramount+'s brand system and Tide Pool put Midnight Blue beside #678973, as the supporting colour.
Rose Gold #b76e79
complementaryRose Gold sits directly opposite #678973 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Real palettes that use #678973
Tints & shades
Harmonies
Contrast
| #678973 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 3.89:1 | fail | pass | fail | |
Aaon black | 5.4:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #678973 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #678973 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/678973-a2beaf-c459d4-1f2d2a-eaf1e9?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md