Color

#672cdd

#672cdd
hex#672cdd
rgbrgb(103, 44, 221)
hslhsl(260, 72%, 52%)
oklchoklch(0.492 0.242 289.3)
Closest name: Hokkaido Lavender (#7736d9)Relative luminance 0.0991

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#a2dd2c

#2c4add · #bf2cdd

#dd672c · #2cdd67

Split-complementary

Open in tool →

#ddbf2c · #4add2c

#dd2c4a · #a2dd2c · #2cddbf

Contrast

#672cdd as textRatioAAAA largeAAAFix
Aaon white
7.04:1passpasspassPasses AAA — no fix needed.
Aaon black
2.98:1failfailfail
  • AA: use #8758e4 as the text (4.55:1)
  • AAA: use #a684eb as the text (7.12:1)
  • AA: or shift the background to #cfcfcf (4.52:1)
  • AAA: or shift the background to #ffffff (7.04:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #672cdd as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#672cdd reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #672cdd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #672cdd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/672cdd-ae9cc4-dfc94e-2a1f2d-e9ebf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md