Color

#66347f

#66347f
hex#66347f
rgbrgb(102, 52, 127)
hslhsl(280, 42%, 35%)
oklchoklch(0.424 0.129 313)
Closest name: Galactic Grapevine (#6b327b)Relative luminance 0.0681

Colors that go with #66347f

Charcoal, Tomato and Sea Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#4d7f34

#40347f · #7f3472

#7f6634 · #347f66

Split-complementary

Open in tool →

#727f34 · #347f40

#7f4034 · #4d7f34 · #34727f

Contrast

#66347f as textRatioAAAA largeAAAFix
Aaon white
8.89:1passpasspassPasses AAA — no fix needed.
Aaon black
2.36:1failfailfail
  • AA: use #9c5cbc as the text (4.67:1)
  • AAA: use #b484cd as the text (7.12:1)
  • AA: or shift the background to #bababa (4.58:1)
  • AAA: or shift the background to #e6e6e6 (7.12:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #66347f as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#66347f reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #66347f
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #66347f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/66347f-b99fc1-b8cb62-2d1f2c-ebe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md