Color

#623196

#623196
hex#623196
rgbrgb(98, 49, 150)
hslhsl(269, 51%, 39%)
oklchoklch(0.431 0.159 302.4)
Closest name: rebeccapurple (#663399)Relative luminance 0.07

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#659631

#313296 · #943196

#966231 · #319662

Split-complementary

Open in tool →

#969431 · #329631

#963132 · #659631 · #319694

Contrast

#623196 as textRatioAAAA largeAAAFix
Aaon white
8.75:1passpasspassPasses AAA — no fix needed.
Aaon black
2.4:1failfailfail
  • AA: use #925dcb as the text (4.65:1)
  • AAA: use #ac84d7 as the text (7.04:1)
  • AA: or shift the background to #bababa (4.51:1)
  • AAA: or shift the background to #e6e6e6 (7.01:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #623196 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#623196 reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #623196
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #623196 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/623196-b49cc4-cbcb62-2c1f2d-e9e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md