Color
#544790
#544790rgb(84, 71, 144)hsl(251, 34%, 42%)oklch(0.448 0.116 289)Colors that go with #544790
Charcoal, Sea Green and Steel Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #544790: softer than #000 and cool enough to feel like part of the same palette.
Sea Green #2e8b57
split-complementshippedSea Green is a split-complement of #544790: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Steel Blue #4682b4
analogousshippedSteel Blue is #544790's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Blue #0000ff
shipped7 real palettes, including Tesco's brand system and CVS's brand system put Blue beside #544790, as the supporting colour.
Crimson #dc143c
shippedCrimson is paired with #544790 in 10 real palettes, including Wells Fargo's brand system and Walgreens's brand system, as the lead colour.
Denim #1560bd
shippedDesigners have shipped Denim with #544790: 13 real palettes, including HP's brand system and Unilever's brand system, as the accent.
Midnight Blue #191970
shipped17 real palettes, including First Snow and FIFA's brand system put Midnight Blue beside #544790, as that palette's text colour.
Royal Blue #4169e1
shippedRoyal Blue is paired with #544790 in 14 real palettes, including Fivetran blue's brand system and Carrefour's brand system, as the lead colour.
Real palettes that use #544790
Tints & shades
Harmonies
Contrast
| #544790 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 7.83:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 2.68:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #544790 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #544790 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/544790-a89cc4-dfb34e-281f2d-e9ecf1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md