Clay & Linen
Open in tool →Terracotta, stone and olive on linen — the earth-tone default for ceramics, skincare and anything hand-made.
Color
#526f4d
#526f4d
hex
#526f4drgb
rgb(82, 111, 77)hsl
hsl(111, 18%, 37%)oklch
oklch(0.509 0.063 140.9)Closest name: Irish Clover (#53734c)Relative luminance 0.137
Colors that go with #526f4d
Charcoal, Slate Blue and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #526f4d: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Slate Blue #6a5acd
complementaryshippedSlate Blue sits directly opposite #526f4d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Champagne #f7e7ce
shipped6 real palettes, including Forest Floor and BrandSweets's brand system put Champagne beside #526f4d, as that palette's text colour.
Copper #b87333
shippedDesigners have shipped Copper with #526f4d: 4 real palettes, including Clay & Linen and Riverbed, as the lead colour.
Crimson #dc143c
shippedCrimson is paired with #526f4d in 6 real palettes, including Five Guys's brand system and Netflix's brand system, as the supporting colour.
Denim #1560bd
shippedDesigners have shipped Denim with #526f4d: 9 real palettes, including Intel's brand system and Jack Daniel's's brand system, as the supporting colour.
Goldenrod #daa520
shippedGoldenrod shows up next to #526f4d in 4 real palettes, including Mid-Century and Fireside, as the accent.
Royal Blue #4169e1
shippedRoyal Blue is paired with #526f4d in 7 real palettes, including Subaru's brand system and GitHub's brand system, as the supporting colour.
Real palettes that use #526f4d
Tints & shades
Harmonies
Contrast
| #526f4d as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 5.62:1 | pass | pass | fail |
|
Aaon black | 3.74:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #526f4d as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
mcpConnect your agent — build around #526f4d
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #526f4d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/526f4d-a3bea2-834edf-1f2d23-eef1e9?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md