Color
#524e97
#524e97rgb(82, 78, 151)hsl(243, 32%, 45%)oklch(0.464 0.116 283.4)Colors that go with #524e97
Charcoal, Sea Green and Steel Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #524e97: softer than #000 and cool enough to feel like part of the same palette.
Sea Green #2e8b57
split-complementshippedSea Green is a split-complement of #524e97: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Steel Blue #4682b4
analogousshippedSteel Blue is #524e97's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Amber #ffbf00
shippedAmber is paired with #524e97 in 4 real palettes, including Warner Bros.'s brand system and McDonald's's brand system, as the accent.
Blue #0000ff
shipped5 real palettes, including Tesco's brand system and Pixar's brand system put Blue beside #524e97, as the supporting colour.
Crimson #dc143c
shippedCrimson is paired with #524e97 in 13 real palettes, including Wells Fargo's brand system and Walgreens's brand system, as the lead colour.
Deep Sky Blue #00bfff
shippedDesigners have shipped Deep Sky Blue with #524e97: 4 real palettes, including Kraken's brand system and Venmo's brand system, as the accent.
Dodger Blue #1e90ff
shippedDesigners have shipped Dodger Blue with #524e97: 4 real palettes, including Venmo's brand system and Apple's brand system, as the lead colour.
Real palettes that use #524e97
Tints & shades
Harmonies
Contrast
| #524e97 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 7.25:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 2.9:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #524e97 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #524e97 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/524e97-a39cc4-dfa04e-261f2d-e9edf1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md