Color

#4d2723

#4d2723
hex#4d2723
rgbrgb(77, 39, 35)
hslhsl(6, 37%, 22%)
oklchoklch(0.322 0.058 27)
Closest name: Bitter Chocolate (#4f2923)Relative luminance 0.0315

Colors that go with #4d2723

Charcoal, Sea Green and Sienna lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#23494d

#4d2334 · #4d3c23

#234d27 · #27234d

Split-complementary

Open in tool →

#234d3c · #23344d

#344d23 · #23494d · #3c234d

Contrast

#4d2723 as textRatioAAAA largeAAAFix
Aaon white
12.88:1passpasspassPasses AAA — no fix needed.
Aaon black
1.63:1failfailfail
  • AA: use #b05d54 as the text (4.54:1)
  • AAA: use #c4857e as the text (7:1)
  • AA: or shift the background to #999999 (4.52:1)
  • AAA: or shift the background to #bfbfbf (7.01:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #4d2723 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#4d2723 reads as warm, dark, luxury. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #4d2723
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

›analyze #4d2723 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/4d2723-c4a59c-62cba3-2d271f-f1e9ec?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md