Color

#4d0971

#4d0971
hex#4d0971
rgbrgb(77, 9, 113)
hslhsl(279, 85%, 24%)
oklchoklch(0.331 0.158 308.9)
Closest name: indigo (#4b0082)Relative luminance 0.0297

Colors that go with #4d0971

Tomato, Olive Drab and Charcoal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#2e7109

#190971 · #710962

#714d09 · #09714d

Split-complementary

Open in tool →

#627109 · #097119

#711909 · #2e7109 · #096271

Contrast

#4d0971 as textRatioAAAA largeAAAFix
Aaon white
13.18:1passpasspassPasses AAA — no fix needed.
Aaon black
1.59:1failfailfail
  • AA: use #ad34ef as the text (4.51:1)
  • AAA: use #c671f4 as the text (7.07:1)
  • AA: or shift the background to #999999 (4.63:1)
  • AAA: or shift the background to #bdbdbd (7.02:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #4d0971 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#4d0971 reads as cool, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #4d0971
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #4d0971 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/4d0971-b99fc1-b9cb62-2d1f2c-ebe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md