Color

#4980df

#4980df
hex#4980df
rgbrgb(73, 128, 223)
hslhsl(218, 70%, 58%)
oklchoklch(0.609 0.156 260.6)
Closest name: Blue Jay (#5588dd)Relative luminance 0.2218

Colors that go with #4980df

Charcoal, Copper and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#dfa849

#49cbdf · #5d49df

#df4980 · #80df49

Split-complementary

Open in tool →

#df5d49 · #cbdf49

#df49cb · #dfa849 · #49df5d

Contrast

#4980df as textRatioAAAA largeAAAFix
Aaon white
3.86:1failpassfail
  • AA: use #3371db as the text (4.64:1)
  • AAA: use #1f53ad as the text (7.24:1)
  • AA: or shift the background to #1a1a1a (4.51:1)
Aaon black
5.44:1passpassfail
  • AAA: use #6c98e5 as the text (7.26:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #4980df as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#4980df reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #4980df
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #4980df and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/4980df-9ca6c4-df644e-201f2d-e9f0f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md