Color
#490a4d
#490a4drgb(73, 10, 77)hsl(296, 77%, 17%)oklch(0.295 0.123 325.4)Colors that go with #490a4d
Blue, Denim and Midnight Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Blue #0000ff
shipped4 real palettes, including Sketch's brand system and Tim Hortons's brand system put Blue beside #490a4d, as the accent.
Denim #1560bd
shippedDesigners have shipped Denim with #490a4d: 7 real palettes, including Heinz's brand system and Discover's brand system, as the accent.
Midnight Blue #191970
shipped4 real palettes, including Tide Pool and Volkswagen's brand system put Midnight Blue beside #490a4d, as that palette's text colour.
Powder Blue #b0e0e6
shippedDesigners have shipped Powder Blue with #490a4d: 4 real palettes, including Macaron and Sorbet, as the supporting colour.
Royal Blue #4169e1
shippedRoyal Blue is paired with #490a4d in 4 real palettes, including Telehealth and Rotten Tomatoes's brand system, as the lead colour.
Slate Gray #708090
shipped4 real palettes, including Campus and Bloomberg's brand system put Slate Gray beside #490a4d, as the supporting colour.
Forest Green #228b22
complementaryForest Green sits directly opposite #490a4d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #490a4d: softer than #000 and cool enough to feel like part of the same palette.
Real palettes that use #490a4d
Tints & shades
Harmonies
Contrast
| #490a4d as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 14.65:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 1.43:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #490a4d as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#490a4d reads as cool, vivid, dark. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #490a4d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/490a4d-c19fbf-9ccb62-2d1f28-ede9f1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md