Color
#480472
#480472rgb(72, 4, 114)hsl(277, 93%, 23%)oklch(0.321 0.162 305.7)Colors that go with #480472
Crimson, Olive Green and Charcoal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Crimson #dc143c
shippedCrimson is paired with #480472 in 4 real palettes, including Casper Sleep's brand system and Marvel's brand system, as the lead colour.
Olive Green #808000
complementaryOlive Green sits directly opposite #480472 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #480472: softer than #000 and cool enough to feel like part of the same palette.
Denim #1560bd
shippedDesigners have shipped Denim with #480472: 3 real palettes, including Hinge's brand system and Slack's brand system, as the accent.
Sea Green #2e8b57
split-complementSea Green is a split-complement of #480472: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Cobalt Blue #0047ab
shippedDesigners have shipped Cobalt Blue with #480472: two real palettes: Purina Pro Plan's brand system and Blue Mono, as the accent.
Cornflower Blue #6495ed
shippedDesigners have shipped Cornflower Blue with #480472: two real palettes: Peacock's brand system and Blue Mono, as the accent.
Periwinkle #ccccff
shippedPeriwinkle shows up next to #480472 in two real palettes: Blue Mono and Lavender Milk, as the accent.
Real palettes that use #480472
Tints & shades
Harmonies
Contrast
| #480472 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 13.67:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 1.54:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #480472 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#480472 reads as cool, vivid, dark. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #480472 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/480472-b99cc4-bdcb62-2d1f2c-eae9f1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md