Color

#4728d2

#4728d2
hex#4728d2
rgbrgb(71, 40, 210)
hslhsl(251, 68%, 49%)
oklchoklch(0.449 0.237 279.2)
Closest name: Blurple (#5539cc)Relative luminance 0.0751

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#b3d228

#285ed2 · #9c28d2

#d24728 · #28d247

Split-complementary

Open in tool →

#d29c28 · #5ed228

#d2285e · #b3d228 · #28d29c

Contrast

#4728d2 as textRatioAAAA largeAAAFix
Aaon white
8.39:1passpasspassPasses AAA — no fix needed.
Aaon black
2.5:1failfailfail
  • AA: use #7860e1 as the text (4.56:1)
  • AAA: use #9c8be9 as the text (7.28:1)
  • AA: or shift the background to #bfbfbf (4.56:1)
  • AAA: or shift the background to #ebebeb (7.04:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #4728d2 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#4728d2 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #4728d2
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #4728d2 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/4728d2-a89cc4-dfb34e-281f2d-e9ecf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md