Color

#44a3bb

#44a3bb
hex#44a3bb
rgbrgb(68, 163, 187)
hslhsl(192, 47%, 50%)
oklchoklch(0.669 0.095 217.3)
Closest name: Atlas Cedar (#5ca0a7)Relative luminance 0.3101

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#bb5c44

#44bb97 · #4468bb

#bb44a3 · #a3bb44

Split-complementary

Open in tool →

#bb4468 · #bb9744

#9744bb · #bb5c44 · #68bb44

Contrast

#44a3bb as textRatioAAAA largeAAAFix
Aaon white
2.92:1failfailfail
  • AA: use #357f92 as the text (4.56:1)
  • AAA: use #275f6d as the text (7.13:1)
  • AA: or shift the background to #303030 (4.53:1)
  • AAA: or shift the background to #030303 (7.07:1)
Aaon black
7.2:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #44a3bb as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#44a3bb reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #44a3bb
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #44a3bb and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/44a3bb-a2b5be-df4e77-1f242d-e9f1ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md