Color

#44a1bb

#44a1bb
hex#44a1bb
rgbrgb(68, 161, 187)
hslhsl(193, 47%, 50%)
oklchoklch(0.664 0.095 219.3)
Closest name: Blue Ocean (#009dc4)Relative luminance 0.3031

Colors that go with #44a1bb

Charcoal, Terracotta and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #44a1bb

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#bb5e44

#44bb99 · #4466bb

#bb44a1 · #a1bb44

Split-complementary

Open in tool →

#bb4466 · #bb9944

#9944bb · #bb5e44 · #66bb44

Contrast

#44a1bb as textRatioAAAA largeAAAFix
Aaon white
2.97:1failfailfail
  • AA: use #357e92 as the text (4.61:1)
  • AAA: use #275e6d as the text (7.22:1)
  • AA: or shift the background to #2e2e2e (4.57:1)
  • AAA: or shift the background to #000000 (7.06:1)
Aaon black
7.06:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #44a1bb as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#44a1bb reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #44a1bb
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #44a1bb and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/44a1bb-a2b5be-df4e75-1f242d-e9f1ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md