Color
#44976b
#44976brgb(68, 151, 107)hsl(148, 38%, 43%)oklch(0.613 0.106 157.9)Colors that go with #44976b
Charcoal, Blue and Copper lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #44976b: softer than #000 and cool enough to feel like part of the same palette.
Blue #0000ff
shipped4 real palettes, including Kia's brand system and Unity's brand system put Blue beside #44976b, as the accent.
Copper #b87333
shippedDesigners have shipped Copper with #44976b: 5 real palettes, including Wellness and Clean Beauty, as the supporting colour.
Crimson #dc143c
shippedCrimson is paired with #44976b in 7 real palettes, including Diner and Five Guys's brand system, as the lead colour.
Denim #1560bd
shippedDesigners have shipped Denim with #44976b: 5 real palettes, including Peacock and Intel's brand system, as the supporting colour.
Midnight Blue #191970
shipped5 real palettes, including Tide Pool and Fintech Trust put Midnight Blue beside #44976b, as that palette's text colour.
Royal Blue #4169e1
shippedRoyal Blue is paired with #44976b in 5 real palettes, including Console Light and Telehealth, as the lead colour.
Medium Orchid #ba55d3
complementaryMedium Orchid sits directly opposite #44976b on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Real palettes that use #44976b
Tints & shades
Harmonies
Contrast
| #44976b as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 3.57:1 | fail | pass | fail | |
Aaon black | 5.88:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #44976b as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #44976b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/44976b-a2beb2-d259d4-1f2d2c-eaf1e9?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md