Color
#44974b
#44974brgb(68, 151, 75)hsl(125, 38%, 43%)oklch(0.606 0.138 145.2)Colors that go with #44974b
Charcoal, Royal Blue and Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #44974b: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Royal Blue #4169e1
triadicshippedRoyal Blue completes a triad with #44974b — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Blue #0000ff
shippedBlue is paired with #44974b in 4 real palettes, including Kia's brand system and Instacart's brand system, as the accent — a combination designers have actually shipped, not a computed rotation.
Crimson #dc143c
shippedCrimson is paired with #44974b in 5 real palettes, including Five Guys's brand system and Netflix's brand system, as the supporting colour — a combination designers have actually shipped, not a computed rotation.
Denim #1560bd
shippedDenim is paired with #44974b in 6 real palettes, including Intel's brand system and Jack Daniel's's brand system, as the supporting colour — a combination designers have actually shipped, not a computed rotation.
Midnight Blue #191970
shippedMidnight Blue is paired with #44974b in 4 real palettes, including Telehealth and Fintech Trust, as the text colour against it — a combination designers have actually shipped, not a computed rotation.
Taupe #483c32
shippedTaupe is paired with #44974b in 7 real palettes, including Instacart's brand system and Wellness, as the lead colour — a combination designers have actually shipped, not a computed rotation.
Medium Orchid #ba55d3
complementaryMedium Orchid sits directly opposite #44974b on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Real palettes that use #44974b
Tints & shades
Harmonies
Contrast
| #44974b as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 3.64:1 | fail | pass | fail | |
Aaon black | 5.77:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #44974b as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #44974b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/44974b-a2bea7-a54edf-1f2d26-ecf1e9?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md