Color

#440b6f

#440b6f
hex#440b6f
rgbrgb(68, 11, 111)
hslhsl(274, 82%, 24%)
oklchoklch(0.317 0.153 303.8)
Closest name: indigo (#4b0082)Relative luminance 0.0262

Colors that go with #440b6f

Crimson, Denim and Olive Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#376f0b

#120b6f · #6f0b69

#6f440b · #0b6f44

Split-complementary

Open in tool →

#696f0b · #0b6f12

#6f120b · #376f0b · #0b696f

Contrast

#440b6f as textRatioAAAA largeAAAFix
Aaon white
13.79:1passpasspassPasses AAA — no fix needed.
Aaon black
1.52:1failfailfail
  • AA: use #a241ec as the text (4.5:1)
  • AAA: use #bd78f2 as the text (7.13:1)
  • AA: or shift the background to #949494 (4.54:1)
  • AAA: or shift the background to #bababa (7.1:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #440b6f as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#440b6f reads as cool, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #440b6f
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #440b6f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/440b6f-b79cc4-c2cb62-2d1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md